A “virtual” band: characters created by Jamie Hewlett complete with fictional backstories. Of course, none of these stories are true: since the project’s beginning, the music has always been released under the guise of cartoon characters.
Starting in September, 2016, the experimental band has been releasing digital story books through Twitter narrating the lives of the four “band members” since their last album over half-a-decade prior. Following a number of (at times conflicting) announcements, buzz has been steadily building over the last few months for the music/art project in anticipation for a new album, what’s now been slated for release in late April-and aptly titled Humanz. The song and video, “Hallelujah Money,” mark the Gorillaz’s first piece of new music since 2011, but that’s not to say that they haven’t been talked about since then. It all happens in the virtual band Gorillaz’s most recent music video: “Hallelujah Money:” a vision of the apocalyptic implications of hyper-mediation and how life might still go on in an increasingly post-human world. It’s not too hard to imagine one closing her eyes and seeing a vision of fire spurting from geysers clouds of fallout dust enveloping homesteads maniacal clowns wielding war hammers or a man in a hyena mask, bounding over a sun beaten hillock pigs with orange faces pointing their cloven hoofs, accusing a processional of white robed figures with black holes punched into their conical heads Clint Eastwood’s unforgiving squint an anonymous, pupil-less face with mouth agape a pyramid with the all-seeing eye flashing technicolor the liberty bell swinging into a rainbow of starbursts and a gold gilded elevator, the doors closing on the world, but not before the words ring forth: “Hallelujah money.” You don’t have to imagine this, though. Notions of “ post-truth” circulated on televised news tickers and Twitter alike. Almost the end of the Year of the Rooster. January 19th, 2017 was the end of many things.
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